About

Me   

GET TO KNOW ME

HI, I’M NICOLE

Longtime lifestyle blogger, rosé enthusiast, and dog mom. Digital marketer and creative who lives and breathes all things marketing and branding. I’ll probably be late, but my outfit will be worth it and my face will always tell you exactly how I feel.

MY STORY BEGAN WHEN…

I started blogging in the early 2000s as an outlet for my teenage angst long before algorithms, aesthetics, or monetization were part of the conversation. What began as a personal journal evolved over the years through various iterations to become a full fledged lifestyle blog in 2012. Since then, this space has always been a creative outlet to explore style, travel, wellness, and culture through a more considered lens.

Through the years, blogging became a passion and part of my profession. With a background in business communications and digital marketing, I’ve learned how to blend creativity with strategy to tell stories that feel personal and intentional rather than performative.

WHAT YOU’LL FIND HERE

This site is a curated mix of:

  • Personal style and outfit inspiration

  • Wellness trends and daily rituals

  • Music, playlists, and cultural inspiration

  • Thoughtful recommendations I genuinely use and love

  • Travel and destination guides

  • Branding and marketing tips and tricks

Everything shared here reflects where I am, what I’m learning, what I’m loving, and what feels relevant right now.

WHY I SHARE

I share because connection matters. Because inspiration doesn’t have to be loud. And because there is value in documenting the small, beautiful details that shape how we live.

If you’ve ever been drawn to thoughtful style, quiet moments, good music, or intentional living - you’re in the right place.

BEYOND THE BLOG

I have built a career in marketing working across industries to elevate and create brands. I’m always diving into new projects, keeping up with the ever-changing digital landscape, and constantly learning - whether it’s the latest in trends, strategy, or AI. My days are split between digital marketing work, creative work, and the things that ground me.

I’m an F1 girlie constantly consuming content, following the world tour across cities and seasons. I love a good workout, trying a new brunch spot, and how a day by the pool basking in the sun can cure whatever ails me. I’m the resident playlist maker and DJ. I always have a bottle of rosé chilling and messy reality show to hit play on.

STAY AWHILE

Follow along on social or subscribe for new posts and playlists.