WHAT ACTUALLY HAPPENED WHEN I TRIED VIBE CODING
The AI trend everyone is talking about, but what does it actually mean?
OBSESSED & DISTRACTED: PICKLES & PASTA
Branding & marketing moments living rent-free in my head.
YOU DON’T JUST BUY IT, YOU BELONG TO IT: THE PSYCHOLOGY OF BRAND LOYALTY
Let’s talk about the psychology behind why we go ride-or-die for certain brands.
THE DUMB, DELIGHTFUL, AND SLIGHTLY DEVASTATING: HOW BRANDS CELEBRATED APRIL FOOLS 2026
The best and most unhinged pranks from 2026.
THE MONTHLY EDIT 44
The cursed story of the Furby, a new exhibit about Pompeii, the KFC Pickle Puffer, and more.
BRANDS & THE ‘AIRPORT TEST’
Measuring brand clarity as tested by a world-class brand consultancy.
OBSESSED & DISTRACTED: GUILTY BY DESIGN
Obsessed, distracted, and absolutely unapologetic about it
WHAT TO KNOW ABOUT AEO IN 2026
Navigating AI search, shifting consumer behavior, and what brand visibility looks like a zero-click world.
4 THINGS MARKETERS NEED TO DITCH IN 2026
A marketer’s take on what needs to end in 2026, from AI slop to unquantifiable brand metrics.
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ABOUT ME
I’M NICOLE
Longtime blogger, creative, and curator of style, design, wellness, and culture. This space is a mix of inspiration and intention, sharing what’s catching my eye, fueling my routines, and shaping the way I live & work.
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PLAYLISTS
what i’m listening to, volume 47
miami grand prix 2026