SURE, AI CAN EXECUTE, BUT IT STILL DOESN’T HAVE TASTE
Everyone has access to the same tools now, so why does most of what gets made feel like it came from nowhere?
WHAT ACTUALLY HAPPENED WHEN I TRIED VIBE CODING
The AI trend everyone is talking about, but what does it actually mean?
OBSESSED & DISTRACTED: PICKLES & PASTA
Branding & marketing moments living rent-free in my head.
YOU DON’T JUST BUY IT, YOU BELONG TO IT: THE PSYCHOLOGY OF BRAND LOYALTY
Let’s talk about the psychology behind why we go ride-or-die for certain brands.
THE DUMB, DELIGHTFUL, AND SLIGHTLY DEVASTATING: HOW BRANDS CELEBRATED APRIL FOOLS 2026
The best and most unhinged pranks from 2026.
THE MONTHLY EDIT 44
The cursed story of the Furby, a new exhibit about Pompeii, the KFC Pickle Puffer, and more.
BRANDS & THE ‘AIRPORT TEST’
Measuring brand clarity as tested by a world-class brand consultancy.
OBSESSED & DISTRACTED: GUILTY BY DESIGN
Obsessed, distracted, and absolutely unapologetic about it
WHAT TO KNOW ABOUT AEO IN 2026
Navigating AI search, shifting consumer behavior, and what brand visibility looks like a zero-click world.
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ABOUT ME
I’M NICOLE
Longtime blogger, creative, and curator of style, design, wellness, and culture. This space is a mix of inspiration and intention, sharing what’s catching my eye, fueling my routines, and shaping the way I live & work.
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love island usa 2026
Monaco grand prix 2026